EXPERIENCE

Learn more about how I’ve built brands through social media, content, and partnerships with both creative vision and measurable impact.

Across in-house and contracted roles, my work spans rebrands, launches, always-on social strategy, influencer activations, and long-term content leadership—often guiding brands through key growth phases.

Each role highlights a balance of cultural intuition and executional rigor, with a focus on driving relevance, engagement, and momentum in fast-moving digital environments.

For even more, see the work come to life on my Portfolio.

CONTENT CREATOR

Cadence, Saie, Prada Beauty, PHLUR, Dr. Dennis Gross & More

May 2022 – Present

Contracted by leading beauty, fashion, and lifestyle brands to create high-performing UGC for owned social channels and paid campaigns across Instagram and TikTok, in close collaboration with internal social teams.

SOCIAL MEDIA MANAGER & BRANDING CONSULTANT

Flyte

June 2024 – Present

As the social media manager for Flyte, I reimagined the brand’s digital presence on social media with fresh & attractive content strategies. More bite-sized bits below.

  • Lead social media strategy, content creation, and influencer partnerships through Flyte’s rebrand and growth—shaping a modern, culture-forward digital presence within the luxury travel space.

  • Concepted and executed Air Reserve by Flyte, a tastemaker-led influencer activation flying 20 guests from NYC to the Hamptons, generating 6M+ impressions and positioning Flyte at the intersection of travel, dining, and culture.

  • Drove early brand momentum through organic social storytelling, reaching 125K+ accounts and 170K impressions within the first 90 days during @flyflyte’s initial growth phase.

BRAND MARKETING CONSULTANT

Orbit Media


At Orbit's conception, I spearheaded the company's first branding round before achieving a valuation of $1.5M. In establishing Orbit's core color scheme, fonts, logo, tone, and voice, I created a strong foundation for Orbit's brand to grow upon the app’s official launch in 2024. In the initial Alpha and Beta testing phases for the app, I worked with the Orbit team to create engaging social media posts for their owned channels to build hype for the app and highlight early users' experiences to ensure trust. Now, I lead Orbit’s brand marketing efforts & content strategies for their upcoming launch in the spring.

January 2021 – Present

SOCIAL & INFLUENCER MARKETING MANAGER

Cadence

December 2021 – May 2022

As the social & influencer marketing manager for Cadence (@keepyourcadence), I managed all social media platforms and influencer marketing initiatives while working closely with the marketing team through new product launches and overall strategy. More bite-sized bits below.

  • Owned and executed social strategy across 120K+ followers on Instagram, FB, & TikTok

  • Built long-form content series, Cadence ‘Routines,’ in collaboration with on-brand talent to generate over $20,000 in revenue through optimized micro-moments catered to email and social media

  • Led co-branded social & email acquisition partnerships with carefully curated brands such as Ritual, Ouai, Cuyana, Beyond Yoga, Mejuri, and more to boost brand awareness

  • Tested and developed influencer marketing tactics to improve ROI via affiliate codes and strategic PR gifting that

    generated over $30,000 in monthly revenue

  • Grew IG community from 3K to 100K in under two years from balancing aesthetic in-feed content and captivating ads

  • Co-managed email and SMS flows via copywriting and content creation support

CX & CONTENT ASSOCIATE

Cadence

March 2021 – December 2021

As a customer experience and content associate at Cadence (@keepyourcadence), I worked with the marketing team to build a robust customer service management system and created social media and website content for multiple product launches. More bite-sized bits below.

  • Created PDP & social hero content for two color launches that contributed to over $200K in sales

  • Catalyzed a refreshed customer-facing brand identity on social and email with a warm voice and selective emoji library

  • Managed social advocacy tracking and analyzed customer demographics from over 5K IG fans to inform future content

  • Developed 50+ personalized customer service response templates to streamline CX flows in e-mail and DM

SOCIAL MEDIA MARKETING INTERN

Cadence

May 2020 – December 2020

As a social media marketing intern at Cadence (@keepyourcadence), I worked closely with CEO, Steph Hon, to build the Cadence brand on social media after its initial 2020 launch. More bite-sized bits below.

  • Built brand ambassador and celebrity gifting target lists for Cadence’s first product, the Capsule

  • Strategized and executed concepts for created and curated content on Instagram

  • Concepted, filmed, and edited a viral Cadence-branded TikTok that generated 700K+ views and 2K+ followers

  • Secured one of Cadence’s first PR feature articles in People Magazine’s “Launches We Love”

Explore Bre's Portfolio